Time (as it seems with everything these days) is of the essence. Austerity is banging on your door and you need to do something about it pretty sharpish. However, I appreciate it’s easier said than done in the public sector, where lead times tend to be measured in months (and that’s if you’re lucky).
An important initial step in surviving austerity is being able to define your service in terms of outcomes, costs and value to the legendary ‘man on the Clapham omnibus’ in less than 30 seconds.
For those of you who don’t know who that man is, Wikipedia provides us with the following description: ‘The man on the Clapham omnibus is a hypothetical reasonable person, used by the courts in English law, where it is necessary to decide whether a party has acted as a reasonable person would – for example, in a civil action for negligence. The man on the Clapham omnibus is a reasonably educated and intelligent but nondescript person, against whom the defendant’s conduct can be measured. The term was introduced into English law during the Victorian era, and is still an important concept in British law.’
Essentially this all means that while you may know your service inside out you need to be able to present that service and what it offers persuasively to that man on the Clapham omnibus.
How to Survive Austerity: A Manager’s Guide to Doing More with Less and Emerging as a Leader in the New Public Sector is available to buy now on Amazon.